Hyphii App: A Lifestyle Shoot for Brand Awareness

Hyphii, a rising startup, is on a mission to enhance users' wellness journeys through its innovative AI wellness app. As part of their brand awareness campaign, Hyphii entrusted us with a lifestyle video and photo shoot to create engaging content that resonates with their audience.

Crafting an Organic Modern Aesthetic

Our creative direction aimed to establish an organic modern aesthetic that exudes calming and homey vibes. We carefully curated the environment and selected models who embody a relatable and aspirational wellness lifestyle. The goal was to create visuals that seamlessly integrate the app into everyday routines, making it feel like a natural companion for users starting their wellness journeys.

Content Strategy and Execution

Understanding the target audience was key to producing compelling content. We took a strategic approach by considering:

• Who the target audience is and what visuals would resonate with them

• The brand's goals for posting content and the desired engagement outcomes

• The tone and mood that align with the brand's vision

By incorporating these elements, we captured a variety of content formats, including:

• Lifestyle video reels

• Testimonial videos mixed with app demo screens

• Lifestyle static image ads optimized for Meta advertising

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These assets were designed for A/B testing, allowing Hyphii to evaluate the effectiveness of different content types and optimize their marketing strategy.

Delivering High-Quality Visuals

With just a three-hour shoot, we efficiently delivered 29 high-quality video and photo assets, providing Hyphii with a diverse range of visuals for their launch campaign. We're thrilled to have played a role in their brand journey and wish them great success in attracting new users to their app.

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