The Black Tour Directory Website for Live Nation Urban

Live Nation Urban took a groundbreaking step toward inclusivity in the live entertainment industry by launching The Black Tour Directory—an online resource designed to connect tour organizers with Black professionals in the industry. Our role? To bring this vision to life with a user-friendly and impactful website.

Understanding the Vision

Before diving into the design, we extensively researched existing directories to understand the essential features needed. The goal was to create an easy back-end experience for employees to manage and publish new submissions while designing an efficient, highly searchable, and visually compelling front-end interface to engage users across different industry roles.

---

The Design Process

We focused on creating a modern, professional, and highly navigable platform where industry leaders could easily find Black-owned businesses and professionals. Our priority was functionality—ensuring seamless filtering by profession, category, and location.

Key Features & Functionality

• A comprehensive directory listing tour managers, sound engineers, lighting experts, and more.

• Search and filter options to make finding professionals easy.

• A modern and visually engaging interface that reflects the movement toward inclusivity.

• Mobile responsiveness, ensuring accessibility for users on any device.

  
  

  

  
  

The Creative Touch

We used a bold yet clean aesthetic to represent the creativity of the music industry and Live Nation Urban branding. The final result? A simple platform that empowers Black professionals in the live entertainment space.